Saturday, December 22, 2012

?AmazonCare? Might Be The Next Page Amazon Takes Out Of Apple?s Playbook

scr2555-proj697-a-kindle-logo-rgb-lgAmazon might enjoy only very thin to nonexistent margins on its Kindle hardware, according to most industry watchers, but it looks to be cooking up a plan to extend device sales revenue thanks to extended warranties. That's according to trademark filings uncovered by GigaOM in a new report today. The wording of the application suggests Amazon is following Apple's lead, hoping to replicate the Mac maker's success with its AppleCare extended hardware protection plans.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hGxYWLm0XiI/

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